THE PERCEIVED EFFECT OF FUEL SUBSIDY REMOVAL ON THE MARKETING OF CASSAVA PRODUCTS IN NDOKWA EAST LGA OF DELTA STATE, NIGERIA

Abstract

This study examined the effects of fuel subsidy removal on the cost of cassava products and the socioeconomic characteristics of cassava product marketers in Ndokwa East Local Government Area, Delta State, Nigeria. Using a descriptive survey design, data were collected from 90 cassava product marketers across six major markets in three purposively selected communities. Findings reveal substantial increases in the prices of cassava products following fuel subsidy elimination, with garri and starch rising by 900%, and fufu and tapioca by 100% and 150%, respectively. Respondents also reported reductions in product volume, highlighting the transfer of increased transportation and processing costs to consumers. Socioeconomic analysis indicated that marketers were predominantly middle-aged and elderly, largely female, moderately educated, and experienced, factors which influence their ability to adapt to economic shocks. The study concludes that fuel subsidy removal has significantly affected both marketing operations and consumer affordability of cassava products. Policymakers are encouraged to implement supportive measures, such as targeted subsidies, infrastructure development, and market access improvements, to mitigate the adverse effects on vulnerable marketers and households. These findings contribute to understanding the economic and social implications of fuel policy changes on agricultural marketing in Nigeria.