PRODUCTION MANAGEMENT INDICATORS AND UTILITY MAXIMIZATION OF SELECTED ALUMINUM FIRMS IN DELTA STATE, NIGERIA

Abstract

The study was designed to investigate Production Management Indicators and Utility Maximization of Selected Aluminum Firms in Delta State, Nigeria. However, the objective of the study was to determine the influence of product count on consumer marginal utility of selected Aluminum firms in Delta State and examine the effect of product rate on consumers' satisfaction of selected aluminum firms in Delta State. A structural administered questionnaire was used as the research instrument. The population of this study was two hundred and ninety-three (293) respondents. The sample size were determined using Krejcie and Morgan, 1970 table of sample
size determination as adopted from (Olannye, 2017) the sample size is One Hundred and Sixty nine (169) questionnaire were administered to the staff of Hi-Tech Alumninum, Nefkon Aluminum Nigeria, Whictech Group Limited, Kimbo Aluminum Nigeria Ltd and Viscalo Aluminum Company. Out of which (157) 93% were submitted and properly filled while twelve (12) 7% were not submitted. The study adopted a descriptive research design the responds gotten from the structural administered questionnaire through Google form was coded in SPSS for data analysis. Data collected for the study will be analyzed using percentages, mean scores and frequencies. A mean value of 2.50 was used as a benchmark for the study. The study reveals that product count has influence on consumer marginal utility in Aluminum Companies as the grand mean obtained was 2.93 which is within judgment as the benchmark is 2.5 mean value. The study recommended that Customer orientation indicates utility maximisation and other marketing orientations play an indisputable role in production management in the modern and turbulent market environment.