INCREMENTAL INNOVATION AND COMPETITIVE ADVANTAGE OF TEXTILE INDUSTRY IN NIGERIA

Abstract

The study explored the relationship between incremental innovation and competitive advantage of textile industry in Nigeria. The specific objectives were to determine the extent of relationship that exists between design innovation and price leadership of textile
industry in Nigeria; and to ascertain the nature of relationship that exists between timely delivery of products and channels of distribution of textile industry in Nigeria. Descriptive survey research design was employed and Pearson product moment correlation coefficient was utilized to test the formulated hypotheses at 5% (percent) level of significance. Finding revealed that there were statistically significant positive relationships that exist between the variables. It is recommended that the managers of the textile industry in Nigeria need to review their product designs occasionally in order to maintain their price leadership. In addition, the strategic managers need to ensure and sustain the timely delivery of textile materials so as to maintain their competitive advantage. We therefore advocate for regular incremental innovation that serves as positive business disruption which drive competitive advantage of textile industry in Nigeria.