CORPORATE PHILANTHROPY AND BUSINESS REPUTATION: A COMPARATIVE STUDY OF COOPERATIVE SOCIETIES IN THE FEDERAL POLYTECHNIC, IDAH

Abstract

This study examined the nature of the relationship that exists between Corporate Philanthropy and Business Reputation of the Comparative Study of IMCS and AMCS, in The Federal Polytechnic, Idah. The study specific objectives were to: investigate the relationship between Strategic Alignment and Trustworthiness in the two Cooperative Societies, and determine the relationship between Stakeholder Engagement and member satisfaction in the two Cooperative Societies.  This study was anchored on Stakeholder Theory propounded by Edward Freeman R. (1984). A survey research design was adopted for the study. The population of the study comprised 1840 members-customers of the two cooperative societies. A sample size of 556 was statistically drawn from the population using the Taro Yamani’s sample size determination formula. Primary data were used for the study and collected through self-administered copies of the questionnaire. The data collected were analysed with the aid of descriptive and inferential statistical tools. The inferential statistical instrument used to test the study hypotheses were Paired samples correlation and Paired samples t-test. The study found a significant positive relationship between Strategic Alignment and Trustworthiness (r= 0.713, P-value < 0.05). Also, there is a significant positive relationship between the Stakeholder Engagement and member satisfaction (r= 0.883, P-value < 0.05). Hence, the study concluded that the Niche Strategy improved the performance of the Cooperative Society. Sequel to the findings, the study recommended that the two cooperative societies, most especially AMCS, should engage more in partnerships with other organizations to amplify the impact of philanthropic efforts, This will help ensuring that resources are used efficiently and effectively.