INTEGRATION OF ARTIFICIAL INTELLIGENCE AND HUMAN INTELLIGENCE AMONG SMES IN ANAMBRA STATE

Abstract

This study explores the dynamic interplay between Artificial Intelligence (AI) and Human Intelligence in business operations, focusing on Anambra State, Nigeria. As AI technologies reshape the business landscape by enhancing operational efficiency and decision-making, the need for a strategic integration with human intelligence becomes increasingly vital. This research highlights the complementary strengths of both intelligences, emphasizing that while AI excels in data analysis and automation, human intelligence brings creativity, emotional understanding, and ethical judgment to the forefront. The study applied qualitative research approach using thematic analysis of which a descriptive research design was used to gain an in-depth understanding of the subject matter. Convenient sampling techniques were employed in selecting 5 participants for the interviews.  All interviews were transcribed verbatim and uploaded into MAXQDA Analytics Pro 2020 (qualitative data analysis software). The coding scheme was systematically applied to all transcripts through multiple close readings of the data. Both semantic/explicit content and latent content requiring interpretative analysis were captured by the codes. Through qualitative interviews with small and medium enterprise (SME) owners, the study reveals the advantages of AI adoption, the irreplaceable value of human insight, and the challenges organizations face in this integration process. Ultimately, the findings underscore the necessity for businesses to embrace a balanced approach, harnessing the transformative potential of AI while preserving the human touch essential for innovation and sustainable growth.