ENTREPRENEURIAL PERSONALITY TRAITS AND SUSTAINABILITY OF ENTREPRENEURSHIP IN DELTA STATE, NIGERIA

Abstract

This study examined the effect of entrepreneurial personality trait and entrepreneurship sustainability in Delta State, Nigeria. The study adopted descriptive survey research design. The instrument used in this study was structured questionnaire. The population of this study consists of 5,500 entrepreneurs in Delta Stat. The statistical formula by Cochran was employed to determine the sample size of 384. Simple percentage analysis was used in analyzing research question. Hypotheses for the study were tested using simple regression analysis. The result from the findings revealed that extraversion trait has a significant positive effect on entrepreneurship sustainability (t = -4.699, p<0.05 and (β) of .178; openness to experience had significant positive effect on and entrepreneurship sustainability (t = -2.659, p000<0.05 and β) of.139) and agreeableness trait had a significant effect on and entrepreneurship sustainability in Delta State, Nigeria. The study examined personality trait and sustainability of entrepreneurship in Delta State, Nigeria. From the analysis it was discovered that extraversion trait has a significant positive effect on sustainability of entrepreneurship; openness to experience has a significant positive effect on sustainability of entrepreneurship and agreeableness trait has a significant effect on sustainability of entrepreneurship in Delta State, Nigeria. Therefore, the study concluded that personality trait had a significant positive effect on sustainability of entrepreneurship in Delta State, Nigeria. Based on the findings, the study recommended that entrepreneurial personality should develop personality extroversion traits, the extroversion trait that will help to create more value for their entrepreneurial personality and for the long-term growth and sustainability of their business, entrepreneurs must hold openness to entrepreneurship sustainability that will boost the level of confidence of all their stakeholders (employees, customers, suppliers) have in them for business sustainability.