MARKET PENETRATION TECHNIQUES FOR SMALL BUSINESSES IN NIGERIA: A CASE STUDY APPROACH. Journal of the Management Sciences, [S. l.], v. 61, n. 8, p. 228–247, 2025. Disponível em: https://journals.unizik.edu.ng/jfms/article/view/5955. Acesso em: 4 jun. 2026.