ROLE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON CUSTOMER BEHAVIOUR: EVIDENCE FROM CONSUMER GOODS COMPANIES IN SUB-SAHARAN AFRICA. Journal of the Management Sciences, [S. l.], v. 61, n. 8, p. 469–483, 2025. Disponível em: https://journals.unizik.edu.ng/jfms/article/view/6203. Acesso em: 3 jun. 2026.