INNOVATION AND COMPETITIVE ADVANTAGE IN SELECTED MANUFACTURING FIRMS IN THE SOUTH-EAST, NIGERIA. Journal of the Management Sciences, [S. l.], v. 62, n. 2, p. 329 – 341, 2025. Disponível em: https://journals.unizik.edu.ng/jfms/article/view/7300. Acesso em: 4 aug. 2026.