Shulamite Chinwendu Mabzor; Irenues Chukwudi Nwaizugbo and Titus Chukwuemezie Okeke. CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER RETENTION IN THE NIGERIA BROADCAST INDUSTRY: A STUDY OF ANAMBRA STATE. jfms [Internet]. 2024 Apr. 11 [cited 2024 Jul. 3];60(4). Available from: https://journals.unizik.edu.ng/jfms/article/view/3562