DIGITAL STORYTELLING AND CULTURAL NARRATIVES: EFFECT OF DIGITAL PLATFORMS ON STORYTELLING AND CULTURAL REPRESENTATION

Abstract

Digital storytelling is seen as a powerful tool that is transforming the way narratives are 
conveyed and cultures are portrayed within various communities. This study delves into the 
changing realm of digital storytelling, examining how different platforms enable the sharing and 
spreading of cultural stories. While previous studies have highlighted the creative uses of 
technology in storytelling, there is still a notable lack of insight into how cultural representation 
is nuanced in these digital narratives. The primary focus of this research is to explore how 
marginalized groups leverage digital platforms to challenge prevailing narratives and affirm their 
cultural identities. Through an analysis of instances from social media, podcasts, and video
sharing platforms, this study investigates how individuals and communities craft and distribute 
their stories. It also scrutinizes how audience engagement influences the development of these 
narratives and the authenticity of their representation. Additionally, the study pinpoints the 
potential dangers of cultural appropriation and misrepresentation in digital realms, underscoring 
the necessity of ethical considerations in storytelling practices. The objective of this research is 
to enrich the conversation by proposing a framework that views digital storytelling as an 
inclusive and participatory process that not only safeguards cultural legacy but also promotes 
cross-cultural dialogue. By bridging existing gaps in academic research, this study aims to 
enlighten practitioners and scholars about the crucial role of diverse voices in the digital 
storytelling sphere, ultimately enhancing our comprehension of culture in the era of digital 
technology.