DETERMINING GREEN MARKETING PRACTICES AND SATISFACTION OF MEMBERS OF MARKETING COOPERATIVE SOCIETIES IN AWKA SOUTH LOCAL GOVERNMENT AREA, ANAMBRA STATE, NIGERIA
Keywords:
Cooperative Societies, Eco-branding, , Eco-labeling, Green Marketing, SatisfactionAbstract
The study investigated the relationship between green marketing practices and satisfaction of members of marketing cooperative societies in Awka South Local Government Area. Two research questions and two hypotheses tested at 0.05 level of significance guided the study. The survey design was adopted for the study and the population of the study was 100 members of marketing cooperative societies in Awka South LGA of Anambra State, Nigeria. Two validated instruments were used to collect data for the study. Pearson Product Moment Correlation was used to analyze the research questions and test the hypotheses in the study. The findings of the study revealed that eco-labeling and eco-branding practices have high positive relationship with satisfaction of members of marketing cooperative societies in Awka South Local Government Area. Based on the findings of the study, the researcher recommended that heads of cooperative societies should emphasise the use of eco-labels on products to inform members about the environmental benefits of their purchases. Furthermore, the researchers recommended that cooperative societies should develop strong eco-branding strategies that would show the cooperative’s commitment to sustainability.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Journal of Global Accounting
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Articles submitted to JOGA should not have been published or are currently under review by another Journal. Kindly see the guide for the preparation of the manuscript for details. Successful submission of articles by author(s) for publication clearly implies that the work is not an infringement of any existing copyright warranty as JOGA reserves the right to be indemnified by the author(s) where any breach of such warranty is proven. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of JOGA once published unless otherwise agreed.
Permission clearance should be obtained by the author(s) where applicable for the use of any content of interest not originally created by them. This must be done before the submission of the article to JOGA. Failure to do so may lead to a lengthy delay in publication, as JOGA is unable to publish any article which has permissions pending. Thus, the rights JOGA requires are:
- Non-exclusive right to reproduce the material in the article or book chapters.
- Print and electronic rights.
- To use the material for the life of the work (for instance, there should be no time restrictions on the re-use of material).
Where tables, figures or excerpts of more than 250 words are reproduced from another source, it is expected that:
- Author(s) should obtain the necessary written permission in advance from any third-party owner of the copyright for the use in print and electronic formats of any of their text, illustrations, graphics, or other material in their manuscript. Permission must also be cleared for any minor adaptations of any work not originally created by the author(s). The author (s) should not assume that any content freely available on the web is free to use.
- Where the author adapts a significant number of any material, the author(s) must inform the copyright holder of the original work.
- Author obtains any proof of consent statements
- The author must acknowledge figure(s) and content adopted or adapted in work utilizing source(s) and further capture them in the list of references.
