E-Marketing for Nigeria Agricultural Products

Abstract

One of the problems facing Agricultural farmers in Nigeria is how to market
their products beyond their locality. Information technology tools have been tested and
accepted widely and can be used to solve the problem of marketing faced by farmers.
This paper explores the background of the study relating to agricultural practice and
marketing of the agricultural products in Nigeria. It proposes the use of merchant to act as
a middle-agent between the farmers and consumers for the marketing system. This paper
explores the use of web application to market farm products which includes tubers,
grains, and so on. An interface is provided on the web application to allow the customers
select their preferred products to their carts and an invoice will be generated
electronically based on the goods selected. Thereafter, a two-way payment is made
available; online payment using e-transacts and local payment to the merchant account
directly.