DECEPTIVE CONSUMER GOODS ADVERTISING IN NIGERIA: A CASE FOR PRO BONO AMMUNITION VIZ-A-VIZ COMPETITION LAW

Abstract

False misrepresentation is a phenomenon prominent in the law of contract but it is also a problem in the world of product marketing and advertising. While in contract law parties can bring an action for damages or redress, in advertising the consumer is left porous and without remedy. The objective of this paper is to consider the issue of deceptive advertising and the possibility of pro bono services to be offered by lawyers. The adopted modus operandi is what is popularly described as doctrinal research and it is exactly the method the researcher adopted for this research. As a desk-based activity, primary and secondary materials will also be sourced online, using legal databases to search for academic papers, legislation, and case law, all of which would aide in properly addressing the research questions raised.1The finding is that National Agency for Food, Drug, Administration and Control (NAFDAC) and Standard Organization of Nigeria (SON) are making an effort but there needs to emerge an extra layer of protection for the consumer.