ENGAGING IN CORPORATE SOCIAL RESPONSIBILITY PRACTICES BY COMMERCIAL BANKS IN CROSS RIVER STATE

Abstract

The study determined how commercial banks in Cross River State are engaging in
ethical marketing practices and community involvement practices all aspects of
corporate social responsibility practices. Two research questions guided the study and
two null hypotheses were tested at 0.05 level of significance. Survey research design
was adopted for the study. Population for the study comprised 578 community
representatives in Cross River State. A sample size of 216 was drawn using multi-stage
sampling technique. For effective investigation a 24 item structured, validated
questionnaire was used for collection of data from the respondents. The reliability of the
instrument was established using split half method and a reliability co-efficient of 0.82
was obtained. Data collected were analyzed using mean scores for the research
questions. The hypotheses were tested using One-way analysis of variance. The
findings of the study revealed among others that the commercial banks in Cross River
State poorly engage in corporate social responsibility practices. It was recommended
among others that commercial bank owners should organize in-house ethical training to
help their employees make appropriate ethical decisions to meet the ethical concerns of
their consumers and the host community.