DETERMINANTS OF STUDENTS’ PERCEPTION TOWARDS CHOICE OF CAREER IN BUSINESS EDUCATION
Keywords:
business education, career choice, student‘s perceptions.Abstract
This research specifically investigated the factors that determine students’ perception
towards choice of career in business education. Based on this specific objective, one
research question was asked and three corresponding null hypotheses were
formulated. A survey research design was adopted for the study. A four-point scaled
questionnaire was used as the instrument for data collection. A sample of 286
undergraduate students of business education from the three federal universities in
south-south, Nigeria participated in the research. The instrument was validated and
reliability coefficient obtained using Cronbach’ alpha method was 0.66. The research
found that there are factors that influence students’ perception towards choice of
career in business education. Consequently, the authors drew a logical conclusion,
and it was recommended, among others, that federal government should endeavour to
formulate policies and implement advocacy programmes in order to enhance
students’ perception towards the choice of career business education.
