DR. UJU VIVIAN AMAH; MOORE, NWAAMAKA. STRATEGIC CONSUMER EXPERIENCE OPTIMIZATION AS A PROFITABILITY DRIVER DURING ECONOMIC DOWNTURNS. NAU Journal of Technology and Vocational Education, [S. l.], v. 11, n. 2, 2026. Disponível em: https://journals.unizik.edu.ng/naujtved/article/view/8173. Acesso em: 25 oct. 2026.