INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON THE PROMOTION OF CONSUMPTION OF LOCALLY PRODUCED GOODS AMONGST UNDERGRADUATE STUDENTS IN SOUTH-SOUTH NIGERIA. Nigerian Journal of Cooperative Economics and Management, [S. l.], v. 14, n. 1, p. 80–92, 2023. Disponível em: https://journals.unizik.edu.ng/njcem/article/view/2823. Acesso em: 4 aug. 2026.