INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON THE PROMOTION OF CONSUMPTION OF LOCALLY PRODUCED GOODS AMONGST UNDERGRADUATE STUDENTS IN SOUTH-SOUTH NIGERIA. NIGERIAN JOURNAL OF COOPERATIVE ECONOMICS AND MANAGEMENT, [S. l.], v. 14, n. 1, p. 80–92, 2023. Disponível em: https://journals.unizik.edu.ng/njcem/article/view/2823. Acesso em: 2 jul. 2025.