Okika, N., I. Unigwe, and Samuel Esther. “INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON THE PROMOTION OF CONSUMPTION OF LOCALLY PRODUCED GOODS AMONGST UNDERGRADUATE STUDENTS IN SOUTH-SOUTH NIGERIA”. NIGERIAN JOURNAL OF COOPERATIVE ECONOMICS AND MANAGEMENT, vol. 14, no. 1, Nov. 2023, pp. 80-92, https://journals.unizik.edu.ng/njcem/article/view/2823.