Okika N, Unigwe I, Samuel Esther. INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON THE PROMOTION OF CONSUMPTION OF LOCALLY PRODUCED GOODS AMONGST UNDERGRADUATE STUDENTS IN SOUTH-SOUTH NIGERIA. njcem [Internet]. 2023 Nov. 29 [cited 2024 May 20];14(1):80-92. Available from: https://journals.unizik.edu.ng/njcem/article/view/2823