INVESTIGATING THE ADOPTION OF GREEN LOGISTICS PRACTICES ON OPERATIONAL SUSTAINABILITY IN FAST-MOVING CUSTOMER GOODS IN LAGOS STATE, NIGERIA

Abstract

There is a growing debate on sustainability challenges among fast-moving consumer goods firms (FMCG). FMCG firms value efficiency and sustainability. Research shows that FMCG firms are unsustainable owing to inadequate green logistics practices. Many studies focused on non-FMCG companies and industrialised countries, not emerging ones. The green logistics and operational sustainability of chosen FMCG firms in Lagos State, Nigeria, were examined. This research was survey-based. This study included 13,782 managers from eight publicly stated FMCG businesses in Lagos State, Nigeria. The Taro Yamane formula determined the 519 sample size. Basic random sampling was utilised. The questionnaire was standardised and validated. Constructs' Cronbach's alpha reliability coefficients ranged from 0.78 to 0.94. The response rate was 96.7%. The data were examined using descriptive and inferential statistics, including multiple and hierarchical regression. The findings revealed that green logistics practices had significant effect on the operational sustainability of selected FMCG firms in Lagos State, Nigeria (Adj.R² = 0.02, F(5, 496) = 3.31, p < 0.05). The study concluded that green logistics practices promote operational sustainability of selected FMCG firms in Lagos State, Nigeria. In view of these findings, FMCG enterprises in Lagos State, Nigeria can integrate green logistics techniques into their sustainability plan to improve long-term sustainability. The research suggests that green logistics techniques may considerably enhance operational sustainability, making them essential to a firm's sustainability strategies.