INTERNAL MARKETING AND HUMAN RESOURCE MANAGEMENT IN ABIA STATE MINISTRY OF AGRICULTURE

Abstract

The main objective of this study was to ascertain the effect of internal marketing approach on human resource management in Abia State Ministry of Agriculture. The study adopted a survey design method. The population of this study is made up of 248 management and staff of Abia State Ministry of Agriculture. Taro Yamane’s sample size determination formula was used to obtain a sample size of 153. Test of hypotheses in the study was done using simple regression model. All analyses were done through the use of the Statistical Package for the Social Sciences (SPSS) version 20.0. Findings revealed that employee motivation exerts positive and significant effect on human resource management in Abia State Ministry of Agriculture. Simple regression analysis also revealed that employee training exerts statistically significant and positive effect on human resource management of Abia State Ministry of Agriculture. Lastly, on the effect of internal communication on human resource management of Abia State Ministry of Agriculture, it was found that internal communication equally exerts statistically significant and positive effect on human resource management. It was recommended amongst others that it is important for the directors in Abia State Ministry of Agriculture to establish effective plans for the development of internal marketing initiatives, particularly directed towards enhancing internal communications among their employees, motivating employees and promoting smooth communication between employees and managers. empowerment, and integrated internal communications.