Social Media Marketing and Purchase Decision of Samsung and Apple iPhone Smartphone Users in Lagos, Nigeria: Social Media Marketing and Purchase Decision . UNIZIK Journal of Marketing, [S. l.], v. 1, n. 1, p. 35–49, 2024. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/4200. Acesso em: 11 apr. 2025.