Effect of social media platforms on consumer online purchase intention: A study of consumers of online products in South East, Nigeria. UNIZIK Journal of Marketing, [S. l.], v. 1, n. 1, p. 1–16, 2024. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/4399. Acesso em: 27 jun. 2025.