Influence of Global Marketing Dynamics on Viral Strategies: A Case Study of Multinationals in Nigeria. UNIZIK Journal of Marketing, [S. l.], v. 1, n. 2, p. 58–74, 2024. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/4531. Acesso em: 25 apr. 2025.