Assessing the Impact of Celebrity Endorsements on Consumers’ Choices in Southwest Nigeria’s Food and Beverage Sector. UNIZIK Journal of Marketing, [S. l.], v. 1, n. 4, p. 106–126, 2024. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/5029. Acesso em: 4 may. 2025.