THE RISE OF ARTIFICIAL INTELLIGENCE (AI)-DRIVEN MARKETING: TRANSFORMING CONSUMER ENGAGEMENT AND PERSONALIZATION. A STUDY OF SELECTED CONSUMERS IN SOUTHEAST, NIGERIA. UNIZIK Journal of Marketing, [S. l.], v. 2, n. 1, p. 25–41, 2025. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/6386. Acesso em: 24 jun. 2026.