CONSUMER TRUST AND ATTITUDES TOWARD NIVEA TELEVISION ADVERTISEMENTS: THE ROLE OF PERCEIVED CREDIBILITY, APPEAL, AND PURCHASING BEHAVIOR . UNIZIK Journal of Marketing, [S. l.], v. 2, n. 1, p. 71–94, 2025. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/6389. Acesso em: 24 jun. 2026.