SOCIAL MEDIA MARKETING AND BRAND EQUITY IN THE HOSPITALITY INDUSTRY: EVIDENCE FROM IMO STATE, NIGERIA. UNIZIK Journal of Marketing, [S. l.], v. 2, n. 1, p. 140–160, 2025. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/6482. Acesso em: 23 jun. 2026.