USER EXPERIENCE AND E-LOYALTY IN THE NIGERIA’S E-COMMERCE SECTOR: A STUDY OF JUMIA IN LAGOS STATE, NIGERIA. . UNIZIK Journal of Marketing, [S. l.], v. 2, n. 2, p. 101–116, 2025. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/6544. Acesso em: 23 jun. 2026.