BRAND REJUVENATION STRATEGIES: AN ANTIDOTE OF AGEING BRAND OF OMO DETERGENT SOAP . UNIZIK Journal of Marketing, [S. l.], v. 2, n. 3, p. 267–284, 2025. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/6778. Acesso em: 23 jun. 2026.