THE INFLUENCE OF FACEBOOK ADVERTISING ON CUSTOMERS’ PATRONAGE INTENTION OF RETAIL BUSINESSES IN SOUTH-EAST NIGERIA. UNIZIK Journal of Marketing, [S. l.], v. 3, n. 1, p. 20–40, 2026. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/7546. Acesso em: 4 aug. 2026.