DESIGNING EFFECTIVE LOYALTY PROGRAMMES FOR ENHANCING CUSTOMER RETENTION IN THE NIGERIAN HOSPITALITY INDUSTRY. UNIZIK Journal of Marketing, [S. l.], v. 3, n. 2, p. 18–33, 2026. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/8332. Acesso em: 23 jun. 2026.