CLICKS VS. BRICKS: A SYSTEMATIC REVIEW OF RETAIL SEGMENTATION STRATEGIES IN OMNICHANNEL CONTEXTS. UNIZIK Journal of Marketing, [S. l.], v. 3, n. 2, p. 86–102, 2026. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/8336. Acesso em: 23 jun. 2026.