DETERMINANTS OF MARKETING INNOVATIONS IMPLEMENTATION AMONG MSMES IN RESOURCE-CONSTRAINED ENVIRONMENTS: EVIDENCE FROM NORTHEAST NIGERIA . UNIZIK Journal of Marketing, [S. l.], v. 3, n. 2, p. 115–133, 2026. Disponível em: https://journals.unizik.edu.ng/ujofm/article/view/8340. Acesso em: 23 jun. 2026.