“EFFECT OF AFFILIATE MARKETING ON CONSUMER BEHAVIOR AMONG THE STUDENTS OF MICHAEL OKPARA UNIVERSITY OF AGRICULTURE UMUDIKE, ABIA STATE ” (2026) UNIZIK Journal of Marketing, 3(2), pp. 204–227. Available at: https://journals.unizik.edu.ng/ujofm/article/view/8351 (Accessed: 23 June 2026).