“THE RISE OF ARTIFICIAL INTELLIGENCE (AI)-DRIVEN MARKETING: TRANSFORMING CONSUMER ENGAGEMENT AND PERSONALIZATION. A STUDY OF SELECTED CONSUMERS IN SOUTHEAST, NIGERIA”, UJofM, vol. 2, no. 1, pp. 25–41, Sep. 2025, Accessed: Jun. 23, 2026. [Online]. Available: https://journals.unizik.edu.ng/ujofm/article/view/6386