[1]
“DESIGNING EFFECTIVE LOYALTY PROGRAMMES FOR ENHANCING CUSTOMER RETENTION IN THE NIGERIAN HOSPITALITY INDUSTRY”, UJofM, vol. 3, no. 2, pp. 18–33, Jun. 2026, Accessed: Jun. 23, 2026. [Online]. Available: https://journals.unizik.edu.ng/ujofm/article/view/8332