[1]
“DETERMINANTS OF MARKETING INNOVATIONS IMPLEMENTATION AMONG MSMES IN RESOURCE-CONSTRAINED ENVIRONMENTS: EVIDENCE FROM NORTHEAST NIGERIA ”, UJofM, vol. 3, no. 2, pp. 115–133, Jun. 2026, Accessed: Jun. 23, 2026. [Online]. Available: https://journals.unizik.edu.ng/ujofm/article/view/8340