1.
CONSUMER TRUST AND ATTITUDES TOWARD NIVEA TELEVISION ADVERTISEMENTS: THE ROLE OF PERCEIVED CREDIBILITY, APPEAL, AND PURCHASING BEHAVIOR . UJofM [Internet]. 2025 Sep. 2 [cited 2026 Jun. 23];2(1):71-94. Available from: https://journals.unizik.edu.ng/ujofm/article/view/6389