Marketing of Library Resources by Library Staff of University Libraries in North-East, Nigeria

Abstract

The study determined Marketing of Library Resources by Librarians in University Libraries in North-East, Nigeria. The study was guided by three (3) objectives and three (3) research questions. The target population of the study was made up of 193 librarians and Para-professional librarians of the university libraries under study. Questionnaire was used as instrument for data collection. Data were analysed using descriptive statistics of frequency distribution and percentages which were presented in tables. Findings of the study revealed that information resources were available for marketing in university libraries under study. Most of the librarians had negative attitudes toward marketing of the information resources in the libraries under study. Only few among the respondents have marketing skills for information resources in libraries under study. It was therefore recommended among others, that despite the availability of information resources for marketing, there is need for the library management to continue to update the information resources in order to remain up to date and relevant. Library staff in those selected university libraries in North East, Nigeria should develop positive attitude towards marketing of information resources in order to embrace the idea and reposition themselves to make the best out of it. Majority of library staff don’t have the skills hence, they should train to acquire the requisite skills .They should show interest and approach those colleagues who have the skills to learn from them through mentoring.