KNOWLEDGE AND COMPLIANCE TO ‘RATING’ AND ‘PARENTAL GUIDANCE SPECIFICATIONS’ IN TELEVISION AND FILM VIEWERSHIP IN NIGERIA

Abstract

Television and film have become very central to family entertainment and leisure in Nigeria. However, just as they entertain, they also have very strong potential to damage. Unregulated film and television contents can be injurious to the family in particular and society in general. This study examined parental awareness and implementation of film Rating and Parental Guidance Specifications in film and Cable TV. Using the survey approach of the quantitative research method, the researchers interrogated 126 parents living in Awka. Findings show that there is a high awareness and implementation of Rating and Parental Guidance Specifications in film and cable televisions in Awka. The researchers concluded that increased awareness campaigns will further increase media literacy among parents and children in the area.