Organizational Psychographic on Service Innovative Capabilities of Financial Institutions in the South East, Nigeria

Abstract

This study investigated the effect of organizational psychographics on service innovative capabilities of deposit bank in the financial institutions in the South-East, Nigeria. The review of pertinent literature brought to limelight the imperativeness of aligning the organizational psychographics with the innovative capability in responding to the changes in the environment. The specific objectives were: to ascertain the extent policy flexibility relates to service innovative capabilities, to determine the degree relational asset relates to service innovative capabilities of deposit bank in the south-East, Nigeria., The study employed survey research design, of which, structured questionnaire was administered on the sample of three hundred and eighty nine (389), out of which, three hundred and eighty (380) questionnaire items were successfully filled and returned, hence used for the analysis. Cronbach’s alpha test was conducted in order to ascertain the internal reliability of the instrument However, data collected was analyzed with Pearson Correlation Coefficient while system generated p-value was use to establish the significance level at 0.01 via SPSS version 0.20. The study found a positive and significant relationship between policy flexibility and service innovative capabilities (r= 0.72, p<0.01, n=380), that relational assets has a positive and significance correlation with   service innovative capabilities  (r= 0.210, p<0.01, n=380), that informational asset has a positive and significance relationship with service innovative capabilities The implication of the positive and significance relationships is that as the organization continues to engender the utilization of policy flexibility and relational assets, within their operational ambit, such actions, will result to significant increase on service innovative capabilities. From the findings, the study recommended that the management of these institutions and other service oriented organizations should explore the opportunities of innovating their psychographics on their operations management as they proactively responds to their environment.