GROUP DYNAMICS AND BREWING FIRMS PERFORMANCE IN SOUTH –EAST NIGERIA

Abstract

Many firms have turned their attention to measures that increase performance as a result of continuous dynamic business climate and heightened competitive environment. Organisations that fail to take advantage of group dynamics benefits, encounter poor organistional performance due to lack of participative leadership and shared purpose among team members. Thus, this research focused on the influence of group dynamics on brewing firm performance in South-East Nigeria.

Specifically, it investigated the relationship between shared purpose among team members and brewing firm’s creativity. It further evaluated the relationship between participative leadership and brewing firm’s performance. To achieve these objectives, the study employed simple random sampling techniques with the aid of Krejcie and Morgan Model (1970) to select the sample size of 176 respondents for the study. The data were analysed with the aid of Statistical Package for Social Science (SPSS), while Pearson’s correlation co-efficient was used to test the hypotheses formulated. Result of the test revealed that there is strong positive relationship between shared purpose and brewing firm’s creativity. Findings also showed that there is positive significant relationship between Participative leadership and brewing firm’s performance with the co-efficient of 0.722, and 0.6354 respectively at 1% level of significance. As a result, the study concluded that there is a positive relationship between group dynamics and brewing firm performance in south-east Nigeria.

It therefore recommended that managers and operators of brewing firms need to adopt flexible work environment that encourages shared purpose for group dynamism. This will help in gaining the needed confidence to demonstrate their creative potential. It is equally important that brewing companies expand their knowledge base in order to maintain a competitive edge through appropriate participative leadership style. This will ensure efficient and successful group performance of brewing firms.