COMPELLING FACTORS DETERMINING MOBILE PHONES PATRONAGE AMONG FEMALE STUDENTS AT ADEKUNLE AJASIN UNIVERSITY, AKUNGBA AKOKO, ONDO STATE

Authors

  • Sunday Adeniyi (Ph.D.) OLASEHINDE Federal University, Oye-Ekiti Ekiti State, Nigeria
  • Christie Folake (Ph.D.) OGUNDIPE Ekiti State University, Ado-Ekiti, Nigeria
  • I. E. (Ph.D.) Oguntuase Ekiti State University, Ado-Ekiti, Nigeria
  • Taiwo Reuben (Ph.D.) IBIJOJU Ekiti State University, Ado-Ekiti, Nigeria
  • Oluwawi Dayo AKINNIYI Ekiti State University, Ado-Ekiti, Nigeria
  • Modupe Titilayo G. ONIBON Federal University, Oye-Ekiti Ekiti State, Nigeria
  • Sunday C. (Ph.D.) ANIOBI
  • Solomon Ogiedo EBHOAYE Federal University, Oye-Ekiti Ekiti State, Nigeria

Keywords:

Customer Patronage, Mobile Phone

Abstract

The study looked at the factors that influence female university students in Adekunle Ajasin, Akungba Akoko, in terms of their use of mobile phones. The study assessed the effects of brand name, income, and phone qualities on customer patronage as well as the effects of each on consumer patronage. The study was conducted using a descriptive survey research approach. According to the Yamane sampling model, 383 people made up the sample.

Through the distribution of a well-constructed questionnaire, the study's primary data were collected. The target respondents were polled using a questionnaire to gather information. Using a regression model, the collected data were examined. The outcome shows that brand name, income, and product characteristics all have a favourable impact on consumer spending. The study found that factors related to mobile phones have a favourable impact on consumer spending.

Author Biographies

Sunday Adeniyi (Ph.D.) OLASEHINDE, Federal University, Oye-Ekiti Ekiti State, Nigeria

Department of Business AdministrationFaculty of Management Sciences

Christie Folake (Ph.D.) OGUNDIPE, Ekiti State University, Ado-Ekiti, Nigeria

Department of Business Administration Faculty of Management Sciences

I. E. (Ph.D.) Oguntuase, Ekiti State University, Ado-Ekiti, Nigeria

Department of Business Administration Faculty of Management Sciences

Taiwo Reuben (Ph.D.) IBIJOJU, Ekiti State University, Ado-Ekiti, Nigeria

Department of Business Administration Faculty of Management Sciences

Oluwawi Dayo AKINNIYI, Ekiti State University, Ado-Ekiti, Nigeria

Department of Business Administration Faculty of Management Sciences

Modupe Titilayo G. ONIBON, Federal University, Oye-Ekiti Ekiti State, Nigeria

Department of Business AdministrationFaculty of Management Sciences

Solomon Ogiedo EBHOAYE, Federal University, Oye-Ekiti Ekiti State, Nigeria

Department of Business AdministrationFaculty of Management Sciences

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Published

2023-07-10

How to Cite

OLASEHINDE, S. A. (Ph.D.), OGUNDIPE, C. F. (Ph.D.), Oguntuase, I. E. (Ph.D.), IBIJOJU, T. R. (Ph.D.), AKINNIYI, O. D., ONIBON, M. T. G., ANIOBI, S. C. (Ph.D.), & EBHOAYE, S. O. (2023). COMPELLING FACTORS DETERMINING MOBILE PHONES PATRONAGE AMONG FEMALE STUDENTS AT ADEKUNLE AJASIN UNIVERSITY, AKUNGBA AKOKO, ONDO STATE. Journal of the Management Sciences, 60(2), 56–67. Retrieved from https://journals.unizik.edu.ng/jfms/article/view/2583

Issue

Vol. 60 No. 2 (2023)

Section

Articles