GREEN INNOVATION AND STAKEHOLDERS’ SATISFACTION IN DEPOSIT MONEY BANKS IN OWERRI, IMO STATE. NIGERIA

Abstract

Ideally, organizations that go green appear to stand better chances of being the true
custodians of sustainability in predetermined corporate outcomes. However, a lot of
research gaps have been observed in the area of green innovation in business organizations.
This situation calls for this study on green innovation as a predictor of stakeholders’
satisfaction in Deposit Money Banksin Owerri. The objectives of the study are to examine
the relationship between use of solar panels(USP) and employee satisfaction; evaluate the
level of correlation between use of solar panels(USP) and customer satisfaction; assess the
extent to which eco-friendly business conferences(EBC) influences employee satisfaction
and determine the level of correlation between eco-friendly business conferences(EBC) and
customer satisfaction. The study develops a problem statement that captures the research
gaps which call for the empirical investigation. The study is guided by four research
objectives, four research questions and four hypotheses. Empirical reviews are used to beef
up the study. The research employs the survey research design in the research. A five-point
Likert Scale structured questionnaire is the major instrument for data collection. The
researchers determined the validity of the instrument by showing the questionnaire to
research experts for their corrections and inputs. The study uses Cronbach Alpha statistic
for obtaining 0.86 as the reliability ratio of the survey instrument. The research commits
data analysis to descriptive statistics of mean and standard deviation and employs
correlation analysis for testing hypotheses. The findings show that there is a significant
relationship between use of solar panels (USP) and employee satisfaction; there is
significant level of correlation between use of solar panels(USP) and customer satisfaction;
it is to a great extent that eco-friendly business conferences(ESC) influences employee
satisfaction and there is significant level of correlation between eco-friendly business
conferences(ESC) and customer satisfaction. The study concludes that green innovation
predicts stakeholders’ satisfaction in Deposit Money Banks in Owerri. The study
recommends that management of Deposit Money Banks should always use solar panels to
eliminate severe noise pollution for greater stakeholders’ satisfaction. Deposit Money
Banks should always use zoom and allied facilities for their conferences since such is ecofriendly