MANAGEMENT CONSULTANCY AND CORPORATE EFFECTIVENESS IN SMALL SCALE ENTREPRENEURIAL FIRMS IN OKIGWE

Abstract

Many businesses suffer corporate ineffectiveness because of their perceived poor attitude to
management consultancy services hence this study on management consultancy and
corporate effectiveness in small scale entrepreneurial firms in Okigwe. The study examines
the relationship between management consultancy and employee commitment; and it
evaluates the level of correlation between management consultancy and customer loyalty in
small scale entrepreneurial firms in Okigwe. Two research questions and two hypotheses
guide the study. The research employs the survey research design. It uses a five-point Likert
Scale structured questionnaire as the major instrument for data collection. The study
employs the Cronbach Alpha statistic for obtaining 0.86 as the reliability ratio of the survey
instrument. The study commits data analysis to descriptive statistics of mean score and
standard deviations. It uses correlation analysis for testing hypotheses. The study finds that
there is a significant relationship between management consultancy and employee
commitment; and there is a significant level of correlation between management
consultancy and customer loyalty in small scale entrepreneurial firms in Okigwe. The study
concludes that management consultancy correlates with corporate effectiveness in small
scale entrepreneurial firms in Okigwe. The study recommends that small scale
entrepreneurial firms need to enhance the rate at which they embrace management
consultancy so as to always increase employee commitment and customer loyalty. Also,
employees in small scale entrepreneurial firms need to make more efforts to support
management in the efforts it makes to improve overall effectiveness of the enterprises.