EXPLORING THE ROLE OF JOB SHARING AND FLEX TIME IN ENHANCING ORGANIZATIONAL PERFORMANCE

Abstract

This study investigates the relationship between job sharing and customer satisfaction and
the relationship between flex time and employee retention within media firms. Using a
survey design, the study examines the impact of these workplace flexibility practices on
organizational performance. The study used a census sampling technique and 211
respondents were selected from media firms in Anambra State. The primary data were
generated using a structured questionnaire. The analysis was performed using the Pearson
correlation coefficient. The result showed a significant positive relationship between job
sharing and customer satisfaction, and between flex time and employee retention. The study
concludes that these flexible work arrangements can enhance employee engagement and
satisfaction, thereby improving overall organizational performance. Based on these, the
study recommends that media firms should actively promote job sharing as a strategy to
improve customer satisfaction. This can help employees maintain a work-life balance,
leading to better job performance and higher customer satisfaction. Secondly, firms should
implement flex time policies to retain top talent. Hence allowing employees to choose their
work hours, firms can reduce turnover rates and increase employee loyalty.