STRATEGIC INNOVATION AND SUSTAINABILITY OF PLASTIC MANUFACTURING FIRMS IN OGUN STATE, NIGERIA

Abstract

This study determined the relationship that exists between Strategic innovation and sustainability of plastic manufacturing firms in Ogun State, Specifically, the study examined the nature of the relationship that exists between Product innovation and economic sustainability and technological innovation and environmental sustainability of plastic manufacturing firms in Ogun Sstate. Descriptive survey research design was employed with the use of structured questionnaire. This study was carried out in Two (2) reputable plastic manufacturing firms in Ogun state which are; Ceplas Plastic Limited Sagamu, Ogun state and Europlast Industries Limited, Ota, Ogun state. Five Hundrd and Fifty-Two questionnaire were administered. The entire population was adopted as the sample size in this study. The data generated for this study were analysed with appropriate statistical techniques. The techniques included frequency, percentages and mean score. The Objectives were analysed using Correlation Coefficient, the hypotheses where test at significance level of 0.05 was used to using Statistical Package for Social Sciences (SPSS) version 16. The study found out that there is a significant positive relationship between strategic innovation and sustainability of plastic manufacturing firms in Ogun State, Nigeria.