LIQUIDITY MANAGEMENT PRACTICES AND FINANCIAL PERFORMANCE OF LISTED CONSUMER GOODS FIRMS IN NIGERIA
Keywords:
Cash Ratio, Current Ratio, Financial Performance, Liquidity Management Practices, Quick RatioAbstract
The broad objective of this study was to examine the effect of liquidity management on financial performance of listed consumer goods firms in Nigeria, with specific emphasis on liquidity management proxies to include cash ratio, quick ratio, current ratio, and cash conversion cycle as they influence firm financial performance measured as Tobin Q ratio. This study is anchored on the Liquidity Trade-Off Theory, which highlights the balance firms must strike between maintaining sufficient liquidity and optimizing asset utilization to maximize returns. Utilizing both descriptive and ex-post facto research designs, this study investigates historical accounting data collated from eighteen consumer goods firms listed on the Nigerian Exchange Group over the 2015 to 2024 period. The firms were selected using purposive non-probability sampling on the bases that sampled consumer goods firms have filed their annual financials for the period under review. Further, this study employed quantile regression analysis to capture the heterogeneous effects of liquidity management practices of firms across different financial performance levels. Findings indicate that cash ratio has a significant negative effect on financial performance for consumer goods firms at the upper quantile of financial performance, while quick ratio and current ratio show a significant positive effect on high-performing consumer goods firms. Conversely, cash conversion cycle demonstrates a negative impact on firm financial performance for consumer goods firms lying at the upper quantile of performance distribution. Conclusively, this study highlights the critical role of liquidity management in enhancing firm value, particularly for high-performing firms in the consumer goods sector. Therefore, it is recommended that firms maintain balanced cash reserves while avoiding excessive liquidity that could signal inefficiencies. Consumer goods firms should also optimize current ratio and cash conversion cycle to enhance cash flow and financial performance industry
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